Suppose you had a major upgrade project that wasn't going well. How could you make it worse? Why not take steps that start rumors that large layoffs are coming?
http://www.cio.com/archive/041504/wireless.html"While employees struggled to fix glitches in the CRM upgrade, CEO John Zeglis confirmed the layoff rumors, saying AT&T Wireless would soon lay off 1,900 workers."
Don't worry, I'm sure AT&T Wireless won't miss the thousands of new customers and an estimated $100 million in lost revenue.
I used to work for a very large telecom company that announced layoffs any time it needed a boost in the stock price. I could never figure that out. When don't companies want a boost in their stock price? The problem, of course, is layoffs for layoff-sake is never a good thing for morale, nor business.