[This is a rant. Take it with a grain of salt.]
You know what's great about "the cloud"? I don't have you deal with [insert server vendor's name] support process that is so complex and broken that it makes me want to die. If a machine in AWS/GCP/Azure dies I don't have to load a f***ing flash-based web page that breaks on .... oh my god... every browser except one that is 10 years old and runs on an OS that I don't use... and .... god damn it what do you mean my account isn't cleared for that product and... F***!!! what do you mean I'm required to lie to get the service I need??? and... no.. don't ship it to "me" ship it to the datacenter and.... AAAAAHHHHRRRRGHHH!!!
Here's a clue: if your support process requires your customers to lie, it is broken.
Oh, and every vendor has a different process that takes months to learn. If we have many vendors, it is an entirely different set of frustrating and illogical processes that must be learned for each one. If we only have incidents occasionally, we'll never actually learn the process.
[Insert vendor name here]... you're competition isn't [other hardware company]. It is switching to AWS/GCP/Azure so that I don't have to f'ing deal with you and your broken processes any more.
The same goes for [other hardware company]. ..and [that other one too]. You're all terrible and deserve to go out of business.
You will, of course, as everyone moves to the cloud. The cloud providers make their own hardware. Everyone that "moves to the cloud" is a customer you'e lost. A knife in your back. The more popular cloud providers become, the less need there is for Dell/HP/etc. to exist.
Eventually a time will come where the only people that aren't using AWS/GCP/Azure/DigitalOcean/Rackspace are people that can't for regulatory reasons. The market for on-prem hardware will be so small that the industry will have to consolidate. You'll have the cloud providers that make their own hardware plus "Bob's house of server hardware that I sell to the sorry lot that can't use the cloud". BHOSH will be like dealing with Roz from Monster's Inc. You don't want to deal with her if it can be avoided, but she can't be avoided.
It will be so terrible that industries lobby to change the regulations to permit use of cloud providers.
If they succeed then the market for on-prem hardware will shrink more and the only people that will actually need server hardware won't have any vendors to buy from. That sorry lot will have to buy desktop hardware and iPads and retrofit them with Linux to run their local services. Maybe ARM and IoT devices will become powerful enough that they can run [insert ironic service for comic effect] for on-prem computation.