Your camera thinks it is a 2G memory card. However, it has a WiFi thingie built in and your Mac or PC sees it as a computer it can download pictures from. The advanced cards have an "infiniite memory" mode where it is always downloading to your computer, freeing up space for more pictures.
The company's comparison chart defaults to only showing "featured models" but when I clicked on "Show all" I found a page that listed the exact combination of features that I wanted: Free geo tagging for life and basically nothing else. The other features looked good, but I'm too cheap. I find that with electronics I'm happier when I err on the side of cheapness.
As cameras get bigger and bigger memories I download the photos less and less often. I recently found 1+ year old photos that hadn't been copied to my computer. That means if the camera was lost, stolen, or broken I would have lost those photos. Someday a device like this should just notice when it is near a WiFi hotspot and magically start uploading the photos to an online service like Picasa or Flickr without any manual intervention. The most expensive model has all the features to permit that (including a $14.99/year service that gets "free" wifi at major hotel and other hotspots) but at $149.99, + $14.99/year (first year "free"), I'm willing to do it manually.
If I do start to crave the new features, I can upgrade this model (they have tons of activation codes for sale, but you have to call their customer service people to find out they exist). Or, I can buy the super cool "Pro X2" model that has every feature under the sun, and re-gift my current model.
I had heard of this product before but what convinced me to get one was the demo I saw at MacWorld 2010 2 weeks ago. The company had booth and were doing demos. I was impressed and the woman said, "Do you have your camera with you?" I said yes and soon she had pulled her demo unit out of her camera and put it in my camera. We took a few pictures which were instantly displayed on her computer's big display. Proof positive that my camera was compatible. I nearly bought one right then and there!